There’s a common theory that just feeding a dog or other pet any type of food will do, and their health is more dependent on being active and lively. While activity and exercise may help, feeding your pet the correct type, amount, and style of food is absolutely essential to their health. Animal nutrition is an often overlooked and neglected aspect of pet health, but it is one of the most crucial components to having a healthy pet for many years.

Therefore when considering your brand of food, Purina should be high on your list. Purina has always made a point of making animal health a priority; ever since the company’s foundation in 1894! Additionally, there has always been an emphasis on quality over quantity, as seen in Purina’s choice in 1916 to conduct lab tests on final products before putting them on shelves for customers to purchase. Continuing this tradition today, Purina now has created the most innovative quality control system in the business; with the FeedGuard Nutrition System being used on every product Purina produces. Finally, Purina knows that there is much more to the world than your pet, and has joined forces with other groups to help fight breast cancer. By using the Pink 50 line of products such as feed store, part of every purchase goes towards making a difference in breast cancer research in the future. Additionally, Purina will be sponsoring events such as trail rides and barbeques to help promote awareness and money for the cause.